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CAMPAIGN

CASE STUDY

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CLICK-THROUGH RATE

Dollar Shave Club Decreases CPA by 22%

The brand wanted to find a cost efficient solution for producing high quality content that would reduce ad fatigue and increase sales across Facebook’s ecosystem.

Based on paid ad metrics, LaXir applied a test-learn-repeat approach to dynamically optimize the content to maximize conversions and lower the campaign’s CPA.

25%
LIFT AD RECALL

22%
DECREASE IN CPA

Our work
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Le Métier de Beauté Decreases Content Creation Costs by 50%

Le Métier de Beauté partnered with LaXir to work with actual consumers to generate real-life, authentic content that the brand could use across their social accounts to get people excited about their products

30%
HIGHER ENGAGEMENT

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Fortune 50 Retail Brand Increases Facebook CTR by 4X

Fortune 50 retail store utilized LaXir content to boost brand awareness for beauty products through a personalized advertising approach which displayed relevant content to each consumer segment.

4x
HIGHER CTR

80%
LOWER CPA

Subscription Box Creates 1000s of Images and Videos to Fuel Marketing

Subscription commerce brand partnered with LaXir to create a cohesive content strategy that was consistent and streamlined across their blog, websites, emails, booklets and social channels to build local relationships and drive sales.

25%
HIGHER ENGAGEMENT

20%
HIGHER LTV CUSTOMERS

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