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SUMMARY
 

As part of our mission to draw together faith and family in modern culture, LaXir recently completed work to promote a Lionsgate movie to the faith-based audience through Social Media paid campaigns and our Blogger Network… where we engaged our bloggers to review the film because there is no better recommendation than a personal one!

 

 

Campaign Goals and Target Audience:
 

LaXir was hired to create awareness of the film for opening weekend, and to give moviegoers personal and tangible inspiration to see the movie. The target audience was families who would be taking children to the movie or seeing it together. We added a secondary goal to the promotion: to collect email addresses.

 

 

About the campaign:
 


The campaign generated 787,313 impressions across social media through personalized blog posts about the movie, and social media ads across platforms such as Youtube, Twitter, Facebook, and Instagram. We also secured over 5000 subscribers for further remarketing and increasing overall customer LTV

 

 

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