CREATING CONTENT

“Customers don’t mind receiving multiple emails, as long as the content is relevant to them. They appreciate the specificiness of the promotion. LaXir helps by wrapping attention, relevancy, and trust in one email."
 

—Sophie Bertet
CEO, Maison Bertet 

Staging Retargeting Success
 

Maison Bertet tried, unsuccessfully, to attract customers back to their online and brick-and-mortar showrooms. From Google AdWords to traditional media, nothing worked.

 

 

Easy-to-assemble Emails
 

Sophie needed a straightforward solution to quickly send personalized emails to customers who were interested in their products.

 

“As a local retailer, I’m always looking for ways to compete with big box vendors and cut through the number of different resources a customer uses to shop,” says Sophie, chief executive officer of Maison Bertet.

LaXir gave Sophie the ability to promptly send customized emails, delivering reminders of relevant and specific products customers were looking at.

“The ability to send a customer a direct push of their browsing history creates a very timely, very relevant message of the products that you have to offer,” Sophie says. The process was simple to set up and easy to integrate with their existing email service.

“After making the creative, we were up and running in less than two minutes,” says Bertet.

 

 

Furnishing a Larger Following

 

There were concerns that customers would not respond to being sent multiple emails, but the results put them to rest. By using LaXir emails, the Maison Bertet team saw a 47% email open rate and a 16% click-through rate (CTR).

“Customers don’t mind receiving multiple emails, as long as the content is relevant to them,” says Bertet. “They appreciate the specificness of the promotion. Laxir helps by wrapping attention, relevancy, and trust in one email.”
 

Along with LaXir, Sophie found a digital strategy that brought customers back.

“Using LaXir for the web and Facebook along with email was essential to our marketing strategy. They have proved to be a great way to remind our customers of our products and build on the success we’ve seen with our email marketing efforts,” says Bertet.

 

 

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