It's TikTok Time
Digital Marketing in a New Way
Trust us, we know. Here we again with another new platform to learn and figure out how to use it. After all isn’t TikTok just an app where kids post videos of themselves dancing?
No! Well sorta…TikTok is very diverse and has many different types of users. There is plenty of room for your business on this platform, so don’t worry! It has taken over and successfully built a platform for users and businesses to participate in self promotion. What does that mean for your business? Let’s begin.
With its algorithm, companies have a higher chance of being found through TikTok than any other social media platform right now. Similarly, with other social media platforms, TikTok finds your target audience by the hashtags included in your video description. The way TikTok works is it shows your video to a small audience at first. If that small batch engages with your post, then TikTok begins showing your video to even larger audiences in your niche. This is why videos don’t automatically go viral on the app. It can take a few days for it to reach your primary audience. Visibility is key to get discovered by users that need your service, and the best way to get that is by creating content that potential clients find helpful.
The types of videos that go viral on TikTok are those that provide useful information to the user on the other side of the screen. If your video is educational and interesting, you will get more engagement leading you to more prospects. Same thing goes for ‘Business TikTok’. This side of TikTok has users who are interested in business tips and tricks. Anything that can currently help them or they may need in the future, users will engage with and even save it to their favorites. By providing educational information and tips, growing your audience will be a breeze. This are what your business should be focused on, not those viral dancing videos. So unless your business is a dance studio, it’s not worth creating this type of content.
Growing Your Brand on TikTok
Creating short videos that range from 15 seconds to 1 minute showcasing your brand has never been easier thanks to TikTok. Organically gaining followers is also easier and faster on Tiktok as opposed to Instagram. Engaging with other accounts in your niche or even replying back to comments under your videos is a simple way to stay relevant and to build trust in your brand. It's important to put an emphasis on your brand values and what you have to offer. Hard selling wont work on here.
Interested in TikTok for your Business?
Laxir is a digital marketing agency with experience in social media advertising, lead generation, email marketing, affiliate marketing, and website management. We are also one of the newest marketing partners for TikTok. To learn more about TikTok, Digital Marketing and how we can help grow your business reach out to us!