Social media for CBD and Cannabis Brands Marketing - Best practice
Updated: Jul 10
The Cannabidiol ‘CBD’ is the latest, hottest topic of the market. This industry has taken off like a gold rush. Hundreds of CBD product bands have opened up around the world. As a CBD brand, you must have realized that CBD products do not sell themselves because, despite being a multi-billion-dollar industry, there is some rationalism surrounding this industry. So if you are planning to market a CBD product or brand, you need to come up with a perfect marketing strategy to make a good fortune. Now, what is the best platform to market a CBD brand? The answer is simple, Social Media. When it comes to the CBD, Social media for Cannabis and CBD marketing is the best technique as long as you know what you are doing.
Using Social Media for Marketing CBD and Cannabis Brands
When we talk about marketing CBD products or brands on social media, the first question is if there are some limitations to it. The answer is yes. There are some things that you need to keep in mind while you are using social media as a platform for CBD marketing. The major social media companies such as Facebook and Instagram fight hard to prevent the marketing of CBD products on their pages, however, it has been announced that Facebook will relax the ban on the marketing of CBD. That still doesn’t mean you can be reckless while doing it because you are more likely about to get your posts and page removed permanently. With these platforms still being strict and your options limited, there is just a little creativity, a few legal loopholes that you need to keep in your mind while using social media as your marketing agent. Here are some tips that you should know.
Make Use of Influencers
One of the most effective ways to market the CBD products or brands on social media is through the use of influencer marketing. Almost every CBD marketer uses and relies on influencer marketing, simply because it works. What’s the reason behind it? It is simple; you are technically using the factor trust of a person who is a massive community of people.
Initially, you would think of influencer marketing, a massive budget might come up in your thoughts with a celebrity, but that is not the case. Small-time influencers with above 10,000 followers will do the job for you. They are budget-friendly and always looking for the next big thing in health and wellness, which is utterly fit for your campaign.
Shape up a Community
Using influencers for marketing CBD products on social media is excellent, but it will all work only if you treat every customer like a VIP. Why would you need to do this? Well, the more you will interact with your customers, the more you will realize that the people who buy CBD products are not only looking for just quality products. They also want a community where they share their experiences, effects, and everything related to the product comfortably. In simple words, you have to focus more on the customers and what their interests pander to than the products.
Educate Your Customers
To successfully market your CBD product on social media, you have to show your customers why they should be buying your CBD product. Provide your customers with things to read about your products, such as their benefits with various studies and research that back up your material. Show them why CBD and wellness correlate.
Marketing CBD and Cannabis products is indeed not an easy task with current restrictions and limitations in place, but if you’re knowledgeable and know the right strategies, you can surely rouse success.